Parnell 2014 affirms that strategic management incorporates the totality of activities that are of. Maed, east carolina university is the william henry belk distinguished professor of management at the university of north carolina at pembroke, where he was recipient of the 2005 adolph dial award for scholarly and creative activity. When an industrys customers are hesitant to negotiate for lower prices, the a. Academic media solutions is a new alternative for affordable, quality textbooks, study aids, and academic custom publishing for higher education. Parnell s acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Theory and practice paperback january 1, 2016 by unknown author 4. Download it once and read it on your kindle device, pc, phones or tablets. Parnell leads readers through detailed, accessible coverage of the strategic management field. Parnell phd, university of memphis, edd, campbell university.
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